Fresha vs Bookora: 2026 comparison

Bookora sells a subscription and nothing on top of it: no commission, no paid add-ons. Premium costs $9.99 a month, $23.99 for three months (≈ $8 a month) or $59.99 a year (≈ $5 a month) and includes two seats, for you and a colleague. A team of 5 pays $39.99 a month for a pack, a team of 10 pays $69.99, a team of 20 pays $119.99. There is no commission on bookings or on clients. Without a subscription, Bookora is a calendar with a client base for one person: you can keep appointments by hand, but online booking, automatic reminders, Google Calendar and team seats open only in Premium.

Fresha dropped its free plan and sells a subscription: $19.95 a month for one professional and $14.95 for each additional one on the Team plan, with a 7-day trial. On top of that Fresha takes 20% of the first visit ($6 minimum) for every new client from the marketplace; under the partner terms the fee also applies when the client merely viewed your marketplace profile before booking. Online payments cost 2.79% + $0.20 per transaction.

For one professional the subscription difference is roughly double. A salon with five staff pays Fresha $79.75 a month and Bookora $39.99, with no new-client fee on top.

These are US prices. In other countries' stores Bookora is sold in local currency, and in some countries Fresha has neither the new-client fee nor online payments; check the terms for your country on its pricing page.

In Bookora the booking page is a Premium feature. A client gets your link on WhatsApp or from your Instagram bio, picks a service, a day and a time, and leaves a name and a phone number. No app, no account. The request lands in your calendar and you accept or decline it. You set how far ahead booking is open (1 to 90 days), how much notice you need before a visit, the slot step (15 to 180 minutes), and a "next to existing appointments" mode that packs the day tightly, with no empty hours between clients. The client sees a link to your cancellation policy before confirming.

At Fresha online booking is part of the subscription, with deposits and a marketplace where clients search for salons nearby on top. You pay a fee for a marketplace client and nothing for a client who books through your own link.

What Bookora lacks: automatic confirmation of requests (you confirm each one), branding of the booking page, client-side rescheduling and deposits. If you need deposits against no-shows, Fresha is stronger here.

On any plan Bookora drafts the message and opens WhatsApp with the text and the client's number: one tap, and you pay nothing for the message. On Premium, email and Telegram reminders go out by themselves: when an appointment is created, changed or cancelled, and 24 hours before the visit. This works in any country with Telegram and email and does not depend on local carriers.

Fresha sends email, SMS and WhatsApp messages: 100 free a month, then $0.02 per SMS. Bookora has no automatic SMS or WhatsApp, which is a real minus if your clients do not use Telegram and do not read email.

In Bookora a team is seats. The owner invites staff with a one-time code or creates accounts for them; each has their own calendar, clients, services and booking link. On the shared booking page the client picks a specialist and lands in that person's calendar. The owner sees each team member's schedule and stats, and sets booking rules, reminder channels and message templates once for everyone.

Fresha's Team plan has shifts, permissions, and commission and payroll calculation. A salon with a receptionist and commission-based pay needs that set more than seats in a subscription.

Bookora counts revenue, expected revenue from upcoming appointments, expenses, your most frequent clients and services, the share of repeat visits and calendar occupancy, on the phone and at no extra charge. Consumables are tracked in millilitres, grams and units and tied to services with a usage rate; after each appointment the app calculates the write-off, you confirm the numbers and see a low-stock threshold. Personal prices are included too: give a client a percentage discount or remember their price for a service.

Fresha tracks stock, and client discounts live in the paid Loyalty add-on at $59.95 a month per location, as rewards in the client's wallet rather than a price of their own for each client.

Bookora's interface comes in 9 languages: English, German, Spanish, French, Portuguese, Russian, Arabic, Japanese and Chinese, switchable right in the settings. Currency, 12- or 24-hour time and the first day of the week are yours to set. A client in another country sees your free slots in their own time zone, and on the confirmation in yours too, so an online consultant never has to convert hours.

Fresha's interface is multilingual too, and its website is translated into 33 languages, so on language the two are equal. The difference is elsewhere: almost everything at Fresha is done in the app, but the salon website and some settings need a desktop. Bookora has no web dashboard at all; everything from services to stats lives on the phone.