Alternatives
Setmore alternatives: 5 appointment booking apps in 2026
What to use instead of Setmore if its SMS do not reach your country or you need stock and personal prices: Bookora, Square Appointments, Fresha, Booksy, Calendly. Checked 22 September 2026.
In short
Setmore works well as long as your clients are in a country its SMS reach and you do not need stock or personal prices. The closest replacement on the same model, a subscription with no commission, is Bookora: $9.99 a month for two seats, automatic email and Telegram reminders in any country, consumables and personal prices in the subscription, an interface in 9 languages. If you need booking without a subscription plus card processing in eight countries, Square Appointments; a salon with a till and a marketplace, Fresha or Booksy; calls with integrations, Calendly.
Why people look for a Setmore replacement
The reasons we hear most often, with the numbers behind them as of 22 September 2026:
SMS reminders on Pro only, and under Setmore's policy not sent to more than 200 countries and territories, including Germany, France, Spain, Russia, Japan and the UAE.
No stock and no personal prices for clients: only a manual discount and promo codes.
An interface in 4 languages; the mobile app holds up to six staff, the rest lives in the web version.
Google Calendar syncs on Pro only: $12 per user a month or $5 billed yearly.
5 Setmore alternatives
US prices as of 22 September 2026. Each service says who it is for, what it costs and where it falls short.
Bookora
An independent professional or a team of up to 20 who run bookings from a phone and do not want to give up a share of each client.
Price: Premium $9.99 a month or $59.99 a year (≈ $5 a month) for two seats; team packs from $39.99 for 5 seats. Without a subscription, only the calendar and client base for one person.
Pros
No commission on bookings or on clients
Automatic email and Telegram reminders in any country, WhatsApp in one tap
Two-way Google Calendar, consumables and personal prices included in the subscription
9 interface languages, including Arabic, Japanese and Chinese; everything managed from the phone
Cons
No online payments or deposits
No marketplace and no automatic SMS
No web dashboard and no roles or permissions
Square Appointments
A salon in one of Square's eight countries that wants booking without a subscription and card processing in one system.
Price: One location without a subscription; Plus $49 a month per location. Card processing 3.3% + 30¢ per online payment.
Pros
Online booking with SMS and deposits without a subscription
Staff at no extra charge: the price is per location, not per person
A till and Square card processing in one system
Cons
8 countries only: US, Canada, UK, Ireland, Australia, Japan, France, Spain
Google Calendar, stock and permissions only on Plus at $49
Sync, shifts and permissions are set up in the web dashboard
Fresha
A salon that needs deposits, a till, gift cards and a marketplace with a flow of clients.
Price: $19.95 a month per professional and $14.95 per team member, 7-day trial. Plus 20% of a marketplace client's first visit ($6 minimum) and 2.79% + $0.20 per online payment.
Pros
Deposits against no-shows
A till, gift cards and a loyalty program (add-on at $59.95 a month)
Email, SMS and WhatsApp reminders: 100 messages a month included
Two-way Google Calendar sync
Cons
20% for a new marketplace client, even one who merely viewed your profile
No free plan
The salon website and some settings are desktop only
Booksy
A salon with a receptionist, a till and clients from the marketplace.
Price: $29.99 a month plus tax and $20 per staff member, 14-day trial. Boost brings marketplace clients for 30% of the first visit ($10 to $100); you can leave it off.
Pros
A marketplace with a ready flow of clients
Online payments, deposits and a till
SMS and push reminders at no extra charge
Shifts, staff commissions and five permission levels
Cons
Pricier than the rest of the list: $29.99 plus $20 per staff member
No Google Calendar sync, only an .ics import
Some settings only in the web version or on a tablet; no Russian, Arabic or Japanese
Calendly
Online meetings and calls: consultants, sales, hiring.
Price: One event type without a subscription; Standard $12 a month or $10 billed yearly; Teams $20 or $16 per user.
Pros
More than 100 integrations: Zoom, Google Meet, CRMs, forms
Payment through Stripe and PayPal with no Calendly cut
Round-robin and meeting routing for teams
Cons
No per-client prices, no client base with history, no stock
Calendars, integrations and the team are set up in the web version only
SMS on credits and only from the Standard plan
Which one fits whom
In short, by situation:
A professional with clients in a country Setmore's SMS do not reach, and anyone who runs bookings from a phone: Bookora.
A salon in one of Square's eight countries with a Square till: Square Appointments, booking without a subscription with SMS and deposits.
A salon with deposits, a till and a marketplace: Fresha or Booksy.
A consultant whose booking is a Zoom call: Calendly.
If your team is up to four, your clients are in a country with Setmore SMS and you need payment collection, stay: on this list, booking without a subscription for a team exists elsewhere only at Square, in eight countries.
How the list was made
The list holds the services that do the same job as Setmore: client booking, reminders and a calendar for a professional or a small salon. Calendly is included because people often try it for bookings, although it is built for meetings. The order follows how well a service covers an independent professional's needs without a commission; Bookora comes first because it is our product, and every card, ours included, lists its cons.
All prices are US prices in dollars, from the official pricing pages and help centers on the date checked; Bookora's are from the App Store. We do not use store ratings or reviews: they depend on a product's age and country. Every service has a detailed comparison with Bookora on a dozen or more criteria; the link is on its card.
How to move from Setmore
Export the client list from Setmore as CSV and import it into the new service; Bookora can also take clients from your phone contacts. Appointment history usually does not carry over: you create upcoming visits in the new calendar and keep the old one until its last appointment.
Then replace the booking link in your profile, signature and messages to clients, and send the new one to regulars on WhatsApp. The step-by-step guide for Setmore is in its comparison with Bookora.
Frequently asked questions
Do Setmore's SMS reach my country, and what if they do not?
Under Setmore's policy SMS are not sent to more than 200 countries and territories, including Germany, France, Spain, Russia, Japan and the UAE; the list is in Setmore's help center. If your country is on it, automatic reminders come down to email. Bookora reminds by email and Telegram in any country; Booksy and Square send SMS where they operate.
Is there a free Setmore alternative?
Online booking without a subscription comes with Square Appointments (one location, in 8 countries only) and Calendly (one event type). Bookora without a subscription is only the calendar and client base for one person; online booking is Premium at $9.99 a month.
Which Setmore alternative tracks stock and personal prices?
Bookora: consumables with a usage rate and personal prices for clients are in the subscription. Fresha tracks stock, with client discounts in the Loyalty add-on at $59.95 a month; Square has stock on Plus at $49; Booksy has stock in the web version and on a tablet only.
Which Setmore alternative works in Arabic, Japanese or Chinese?
Bookora: an interface in 9 languages, including Arabic, Japanese, Chinese and Russian. Calendly and Square Appointments have 5 languages each, Booksy has no Russian, Arabic or Japanese, and Fresha's interface is multilingual. Setmore's interface comes in 4 languages, its booking page in 32.
How do I move my clients out of Setmore?
In the Setmore web version export the client list as CSV and import the file into the new service. Bookora takes CSV and phone contacts; appointment history does not carry over.
Setmore or Bookora: which to choose?
Setmore, if you need booking without a subscription for a team of up to four, payment collection, and your clients are in a country with Setmore SMS. Bookora, if your clients are in any country, everything runs from a phone, and you need consumables, personal prices and an interface in 9 languages: $9.99 a month for two seats.
Sources
- Setmore: SMS policy and countries not served
https://support.setmore.com/en/articles/7003313-sms-regulation-and-fair-usage-policy
- Setmore Pro plan
https://support.setmore.com/en/articles/4475815-setmore-pro-web-desktop
- Fresha pricing
https://www.fresha.com/pricing
- Booksy pricing
https://biz.booksy.com/en-us/pricing
- Calendly pricing
https://calendly.com/pricing
- Square Appointments pricing
https://squareup.com/us/en/appointments/pricing
- Setmore pricing
https://www.setmore.com/pricing
- Bookora on the App Store
https://apps.apple.com/us/app/bookora-appointment-calendar/id6745752738
- Bookora help center
https://docs.bookora.me
Facts checked: September 22, 2026 · Updated: September 22, 2026 · Bookora team
Service names belong to their owners; Bookora is not affiliated with any of them. Facts about competitors come from their official pricing pages and help centers on the date checked; "no" means the feature is not described there. Found an inaccuracy? Email support@bookora.me and we will check and fix it.